Heineken Beer House: A Product Applying to Today’s Needs
By observing today’s commercials we see the incessant display of our desires being marketed to us as needs. In a country of addicted consumers, where do we draw the line in purchasing things that are actually relevant to what we need? Better yet, what the world needs? To address housing and recycling needs, Heineken came up with an ingenious idea to produce a product that could be re-used as building bricks for homes.
I see this as a model action from an industry as large and as powerful as Heineken. What if functional design was used in just about all the products we buy on the day-to-day basis? What if water bottles had attachable parts that were meant for creating flotation devices rather than someones capitalistic scheme? What if the technology we used was designed to be kept for longer than a few months? What if our clothing was meant to actually fit our bodies rather than the status-quo? As we become greater consumers with our own producing power, lets think more about functional design as a grand part to the solution to the many problems facing humanity. Thank you Heineken –Brost!
